Lara Hélène is a luxury bridal gown company offering couture and custom wedding dresses. The company's flagship store is located on the ground level at 13 East 69th between Madison and Fifth Avenues in Manhattan. Lara Hélène's focus is on the Lara Hélène collection, but the salon also houses the couture designs of Mariela Torres de Soucy under her label Soucy for Lara Hélène .

Lara Hélène produces its gowns in New York ensuring high quality for the bride. Each gown boasts the finest Italian, French and English fabrics as well as hand-stitching and attention to the smallest detail. The Lara Hélène collection offers the bride a wider range of options than many other designers, as Lara Hélène is focused on delivering the best style and shape for each bride's particular body. The common theme is incredible luxury and attention to detail.

Lara Hélène's bridal accessories, including a wide variety of custom veils that range from simple to ornate (antique lace, hand embroidered, appliquéd, hand painted), are also available in the flagship store. Lara Hélène designs one of a kind tiaras, hair accessories, fur wraps and jackets for its clients. Lara Hélène also has a made-to-order evening collection.

In the flagship store, Lara Hélène offers unparalleled customer service and the owners forge personal relationships through private appointments with their clients. During a customer's appointment the house is closed off to others and the bride and her loved ones are given star treatment in the garden and dressing area of Lara Hélène.

Lara Hélène is an exciting brand that stands for luxury, elegance, high fashion and a personalized touch.