Recycle your baby pouch
As a team of parents, our children’s future matters.
We’ve always focused on the food that our little ones eat by sourcing the best quality ingredients, all certified organic which means we ensure produce are grown like nature intended, and in a way that does not degrade the environment.
But what about our packaging?
Over the years pouches have gained in popularity as they are lighter to carry, easier to use so as a business, we’ve responded to consumer demand and have slowly removed glass jars from our range.
Customer preference for convenience of baby food in pouches finally brought the end to our jar production in May 2018 after 20 years of production.
Since then, we’ve been working closely with our packaging suppliers to develop packaging materials that are fully recyclable while adhering to food safety requirements and maintaining the high quality of products we make which is the main challenge.
This year, we’ve been able to make our 100g and 120g baby pouches recyclable!
In New Zealand, there is now onshore processing of post-consumer soft plastics with two North Island plants; Future Post in Waiuku and Second Life Plastics in Levin - which are great examples of Kiwi ingenuity and how plastics can be recycled via the Soft Plastic Recycling scheme.
In Australia, RED Group, a Melbourne-based consulting and recycling organisation has developed and implemented the REDcycle Program; a recovery initiative for post-consumer soft plastic. They have teamed up with Coles, Woolworths to make it easy for you to keep your plastic bags and soft plastic packaging out of landfill.
Recycling can make a big difference but disposing of your waste properly is also key. For our pouches, here’s how you can help:
rinse the pouch out and leave it to drain with the lid off so the inside dries as much as possible
Once dried, screw the lid back onto the pouch.
Bring your pouches back to store and dispose of in the soft plastics bins at your local store.
We know it's just the start but are driven to progress and have been working with our suppliers to also change the composition of our other packs to make them recyclable too.
Food safety remains our number one priority and when we are confident that all aspects of storage and food safety have been accomplished we will be able to implement the change.